In 1933, the first brand name logo was stitched on the front of a garment. Rene Lacoste had discovered the strength of the crocodile. Several decades later, his logo has taken on a role larger than life. In 1984, Lacoste Pour Homme was created for all Rene Lacoste's followers, the men who follow the style embodied in the crocodile: men of class, reliance, and elegance.
Lacoste
